Is the Recession Taking Its Toll on the Online Marketing Industry?
Market Wire, September, 2009
WordStream, Inc., a provider of keyword research and
organization solutions for continuously optimizing and expanding
pay-per-click (PPC) and search engine optimization (SEO) efforts involving
large numbers of keywords, has published the latest results from its 2009
Salary Survey for Social Media Marketing and Search Engine Marketing
Professionals.
More than 100 inbound
marketing professionals in search engine marketing (SEM) and social
media optimization (SMO) participated in the WordStream salary survey,
which reveals that the SEM, SMO industry, once thought to be immune from
the economic impact of the recession, is experiencing lower salaries. Close
to 35% of participants in the salary survey said that currently they earn
$25,000 to $50,000, which is down from industry salary surveys in previous
years.
“Our survey shows that salaries in SEO, PPC management and
social media marketing are lower than we anticipated,” says Ken Lyons,
marketing manager at WordStream. “You can certainly draw the conclusion
that this is a consequence of the recession, where Web marketers are
earning less (forced to take pay cuts) and underemployed (forced to work
fewer hours).”
The salary survey results also reveal that the majority of online marketers
have three years or less experience in their related fields, and that most
Web marketing professionals who participated in the survey live in the
Northeast, work for an agency and specialize in SEO.
To see all the results from the 2009 Search Engine Marketing and Social
Media Marketing Salary Survey, go to
http://www.wordstream.com/blog/ws/2009/09/10/search-marketing-social-media-salary-survey-2009
About WordStream
WordStream is a provider of Keyword Management solutions for continuously
optimizing and expanding PPC and SEO efforts, involving large numbers of
keywords. WordStream provides a scalable, private, online keyword workbench
– which includes a keyword quality score tool and a long tail keyword
tool — for conducting keyword discovery, keyword research, keyword
grouping, search marketing workflow, and for turning research into action.
WordStream believes that an organization’s keyword taxonomy is a valuable,
proprietary asset, and that organizing, prioritizing, coordinating and
executing of PPC and SEO
keyword management efforts around a comprehensive, researched and
up-to-date keyword taxonomy is the key to PPC and SEO success
search engine optimisation suffolk